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WebTrends-Kunden stellen erfolgreich auf First Party Cookies um – Daten-Genauigkeit steigt um über 300 Prozent

(PresseBox) (München, )
Hunderte WebTrends On Demand-Kunden sind kürzlich auf die First Party Cookie-Lösung von WebTrends umgestiegen. Hintergrund ist die Veröffentlichung von WebTrends Untersuchungsergebnissen vor zwei Monaten, die eine zunehmende Ablehnung von Third Party Cookies festellte. Laut der neuesten Ergebnisse dieser Untersuchung, wächst die Ablehnung von Third Party Cookies weiter und die Genauigkeit aller Metriken wird direkt beeinflusst. Nach der Migration auf die WebTrends First Party Cookie-Lösung gaben Kunden an, dass die Genauigkeit in der Datenerfassung im Vergleich zu Third Party Cookies um 300% zugenommen habe. Grund dafür ist die geringe Ablehnungsrate von First Party Cookies: Sie liegt unter 1% - 4%.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.