Seit Jahren schon gilt Mobile Advertising als Geschäftsmodell der Zukunft. Jetzt endlich haben Mobilfunkunternehmen, Gerätehersteller und die Anbieter mobiler Services die Grundlagen für den mobilen Boom geschaffen. Heiko Genzlinger, Commercial Director Yahoo! Deutschland, kommentiert den Status quo und die vielversprechenden Aussichten für das "Internet to go".
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