For celum CEO Michael J. Kräftner, arvato Systems represented an ideal partner: “We are proud to announce arvato Systems as our new partner in North America with extensive experience in the eCommerce sector. arvato Systems’ full service strategy, innovative thinking and high quality solutions meet our expectations. We are glad that our customers will benefit from local experts.”
arvato Systems, part of the media conglomerate Bertelsmann AG, rounds out their software offerings with celum’s efficient Digital Asset Management (DAM) solutions. Digital Asset Management makes it easier to download, sort, track, rename, group, archive, convert, edit and optimize digital media. Therefore, DAM enables organizations to decide how their data is efficiently and securely shared with the world. "Digital Asset Management is becoming a requirement for our multi-channel commerce clients. Organizations mandate that their digital assets remain accessible across all channels and touch points," says arvato Systems North America’s CEO Frank Zimmermann.
celum’s solutions are characterized by their ability to integrate into the desktop environment and also by the numerous ways they can be used as a brand portal system. This seamless integration, which is also available for other programs, for instance Microsoft SharePoint, Microsoft Office, Adobe Creative Suite and mobile applications, makes celum an especially interesting partner.
arvato Systems’ innovative eCommerce solutions empower companies to integrate their back-end systems and bind together the information that makes up their organizations. The specialists at arvato Systems pay close attention to providing customer-oriented solutions with high security standards. Companies like adidas, Benefit Cosmetics and TaylorMade realized the importance and enormous potential of eCommerce and rely on arvato Systems’ expertise.
The growing eCommerce sector requires strong strategic international partnerships to satisfy customers’ requirements with innovative solutions both locally and globally. Martin Guersoy, Senior Director of arvato Systems is convinced that “partnering with the largest independent DAM company in
the world – celum, shows our commitment to continuing to invest in this growing market."
About celum
celum is the leading software company for enterprise digital asset management solutions. celum products automate and accelerate communication, marketing, and sales processes, reducing costs and helping clients achieve greater flexibility in day-to-day operations. Over 500,000 users, from more than 600 organizations in 32 countries, rely on celum software to deliver efficiency in digital asset management.