(arvato Systems) Cologne/Gütersloh: The new software solution “AdStore” streamlines cross-media advertising. Television broadcasters and advertising sales houses can now use a single portal to plan and sell cross-media ad campaigns. arvato Systems will be presenting their “AdStore” system at IBC 2012 in Amsterdam and at dmexco 2012 in Cologne.
AdStore, arvato Systems latest software solution, is a horizontal marketing platform that models various processes – for example, TV, online, video on demand, or mobile – on one single system. Advertisers today use several channels alongside each other to optimally reach their target group. Although separate software and infrastructure is generally needed for each medium, arvato Systems AdStore makes it possible to use a shared workflow – from planning all the way to cross-media billing for services. This doesn’t just simplify the accompanying processes, it also increases the overall success and effectiveness of the campaign.
With the help of the web-based AdStore solution, users can search for products from each supported media type, easily and without problems, and then add them to their shopping cart. Other related products that may be of interest to the ad campaign are shown automatically based on those products selected. These cross-media tips give additional creative impulses during the planning stages and, for example, help ensure that TV and online ads support and complement each other. In addition, you can predefine cross-media packets to include, for instance, guaranteed coverage on TV and online or thematic content across several media.
The web-based AdStore user interface allows users to work anywhere, anytime. It even supports mobile devices, such as tablets with multi-touch interfaces, allowing for maximum flexibility.
The new AdStore system will be unveiled in Amsterdam at IBC (September 7-11, Booth 3.B26) and then at dmexco in Cologne (September 12/13, Hall 8, Booth E068).
You can find more information on AdStore at http://s4m.arvato-systems.de/...
AdStore, arvato Systems latest software solution, is a horizontal marketing platform that models various processes – for example, TV, online, video on demand, or mobile – on one single system. Advertisers today use several channels alongside each other to optimally reach their target group. Although separate software and infrastructure is generally needed for each medium, arvato Systems AdStore makes it possible to use a shared workflow – from planning all the way to cross-media billing for services. This doesn’t just simplify the accompanying processes, it also increases the overall success and effectiveness of the campaign.
With the help of the web-based AdStore solution, users can search for products from each supported media type, easily and without problems, and then add them to their shopping cart. Other related products that may be of interest to the ad campaign are shown automatically based on those products selected. These cross-media tips give additional creative impulses during the planning stages and, for example, help ensure that TV and online ads support and complement each other. In addition, you can predefine cross-media packets to include, for instance, guaranteed coverage on TV and online or thematic content across several media.
The web-based AdStore user interface allows users to work anywhere, anytime. It even supports mobile devices, such as tablets with multi-touch interfaces, allowing for maximum flexibility.
The new AdStore system will be unveiled in Amsterdam at IBC (September 7-11, Booth 3.B26) and then at dmexco in Cologne (September 12/13, Hall 8, Booth E068).
You can find more information on AdStore at http://s4m.arvato-systems.de/...
