- IT integration as a guarantee for success using digital marketing strategies
- Powerful solutions for marketing, media and e-commerce
Digital marketing demands high-performance IT
The advances in digitalization continue to present challenges—the visitors to dmexico 2015 were in agreement. Brand-name companies, trading enterprises and media firms were able to gather information about current trends and solutions in order to better master the digital revolution at the leading digital marketing event in Europe. IT played the central role and arvato Systems demonstrated to the enormously increased number of visitors how modern technology can contribute to effective management of brand recognition, customer satisfaction and sales growth.
Best practices for digital experiences
The portfolio of solutions offered by the IT integrator really addressed the most relevant expo topics focusing on content marketing, data management and conversion optimization: How does one improve the customer software experience in a sustainable way? How can a consistent, personalized brand experience be created at all digital touchpoints? How should a state-of-the-art website or app appear from end device to end device?
The latest technology demos from arvato Systems underpinned the vast potential of marketing IT. Industry visitors experienced, not only the possibilities offered by the most modern web content management systems (CMS) for experiencing brands in real-time, but also the synergies which make personalized campaigns possible by the connection of CMS and customer relationship management systems. In addition, arvato Systems demonstrated the advantages of customer-oriented shopping experiences in e-commerce and from enterprise apps in the areas of mobility and web.
360° Marketing from a Single Source
It is apparent that IT has become an essential factor in the success of digital, data-driven marketing. Dirk Brinkmann, Head of Marketing Solutions at arvato Systems, emphasizes the importance of seamless technology integration: "The added value in digital channels follows a disruptive thought process. New opportunities for sales are opening up constantly for brand-name and media enterprises which demand rapid adaptation. There is no longer any room for rigid software landscapes and time-consuming processes. Digital marketing requires high-performance IT which is seamlessly integrated in the business process."
From planning and creation, all the way to assessment and optimization of digital content, arvato Systems supports a powerful mix of marketing IT consistently throughout all channels. Additionally, the IT integrator enables its customers to take better advantage of the potential of new web formats with networked solutions, in order to develop effective digital brand experiences for sustainable commercial success.
