Chief Executive of Which?, Peter Vicary-Smith, said: "BMW drivers seem to love their cars with 87 per cent in our survey describing themselves as very satisfied with the ownership experience. The company's vehicles always excel in our road tests, while BMW's innovative EfficientDynamics measures mean some of the best cars to drive have also become incredibly fuel efficient."
Accepting the award, BMW Group UK's Managing Director, Tim Abbott, said: "We are delighted to have won such a prestigious award, particularly as it is our customers who have rated us so highly. We take great pains to ensure that the quality of service we offer both directly and through our dealers matches the excellence of our cars."
The BMW Group is the most sustainable car company in the world - as the latest Dow Jones Sustainability Index (DJSI) recently confirmed for the fourth year in succession. The company offers the most efficient cars in the premium segment courtesy of EfficientDynamics technologies and the BMW 118d was named World Green Car of the Year 2008.