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Change Communications u. Internal Branding 2009 Bayerhamerstraße 47 5020 Salzburg, Austria http://www.symbiosis.co.at
Contact Mr Christoph Harringer +43 662 890013
Company logo of Change Communications u. Internal Branding 2009
Change Communications u. Internal Branding 2009

Employer & Internal Brand Management

3tägiger Workshop für Leute aus Corporate Communications, Corporate Marketing und HR 8. bis 10. Oktober 2009 in Salzburg

(PresseBox) (Salzburg, )
.
1. Tag - Internal Branding - State of the Art
- Grundlagen des Internal Brand Managements (Interne Markenbildung)
- Der Internal Branding Prozess - Symbiose aus Marketing, HR und Kommunikation
- Die Rolle der Führungskräfte und MitarbeiterInnen
- Internal Branding Ansätze und Werkzeuge
Referentin/Trainerin: Prof. Dr. Christine Vallaster, wissenschaftliche Leiterin der IBA Internal Branding Academy und Autorin des Buches "Connective Branding".

2. Tag - Employer Banding - State of the Art (in englischer Sprache)
- The fundamentals of brand management
- Employer brand insight
- Developing your employer brand proposition
- Employer brand communication
- Developing an employer brand action plan
Referent/Trainer: Richard Mosley, Autor des Buches "Employer Brand Management" und Managing Director von "People in business" - die wichtigste Institution in Sachen Employer Branding in Europe.

3. Tag - Praxis- und Transfertag
- Internal & Employer Branding: Unterschiede und Gemeinsamkeiten
- Auftragsklärung und Hypothesenbildung
- Projektarchitektur und Prozessdesigns (Roll-Outs)
- Fallbeispiele der IBA Internal Branding Academy und ev. der TeilnehmerInnen
Referent/Trainer: Christoph Harringer und Hannes Maier, Geschäftsführer und Gründer von Symbiosis und der IBA Internal Branding Academy.

Dieser 3tägige Workshop ist u. A. Teil des Diplomlehrgangs zum Employer- und Internal Brand Manager und kann dafür angerechnet werden. Näheres zum gesamten Lehrgang finden Sie unter im Internet unter http://www.internalbranding.eu/...

Organisatorisches
Seminarzeiten: 1. Tag: 10:00 bis 18:00 Uhr; 2. Tag: 9:00 bis 17:00 Uhr, 3. Tag: 9:00 bis 15.00 Uhr. Investition: € 1.500,- exkl. MwSt. und exkl. Tagungspauschale.

Kontakt / Anmeldung:
Internal Branding Academy, info@internalbranding.eu , Tel.: +43-662-890013
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.