At the leading European fair for mail order business, „Mail Order World“, the software producer CONTENTSERV will be presenting its solutions for system-based marketing process optimization in multichannel sales along with its partner CLX Europe from 29 September to 1 October 2009.
As one the leading providers of software solutions for marketing-process optimization, CONTENTSERV will present itself together with its partner CLX Europe, the specialist for optimized media processes throughout Europe at the Mail Order World in the Rhein-Main-Hallen Wiesbaden at the CLX booth in Hall 9, Booth 933 from 29 September to 1 October 2009.
Today the sales channel Internet has become an important medium in the marketing of mail order companies. Nevertheless catalogs still remain a supporting pillar in multichannel marketing. The increasing significance of multichannel sales therefore requires particularly efficient data management.
The solution: Cost effectiveness through optimized data and workflow management
CONTENTSERV offers large-scale software solutions for the complex requirements of the mail order business in catalog creation and cross-media production. Through the intelligent combination of available software building blocks, individual solutions can be realized quickly, efficiently and reliably. The CONTENTSERV solution scenario is based on the media neutral management of all kinds of data (Media Asset Management, Product Data Management, Content Management). All existing data are kept ready via Workflow Management and flow (semi-)automatically into the desired media. Data care takes place on the basis of roles and rights directly via the browser. All internal or external employees, service providers and agencies work together on a single platform without having to install special hardware or software. Their work is secure and can be retraced in detail. In addition to the process and data management for the complete prepress area, multichannel concepts and cross-media strategies can be realized quickly and efficiently. Once the data exists it can be applied optimally in all output media thus ensuring transparency and cost-effectiveness.
Benefits of the modular CONTENTSERV solutions
Through the application of the CONTENTSERV content management and production management systems considerably optimized data management can be realized. The central control of all processes via a web-based platform and specifically defined workflows ensures transparency of all processes. Recurring media processes can be carried out automatically. Through the media neutral management of all digital data, no extra effort is involved in adjusting the data for cross-media output for print, Internet, etc. Layout templates and structures ensure time and cost efficiency in catalog production. Time-to-market times are reduced significantly through the application of the system.
Solution Partner CLX Europe
CLX Europe is considered one the most renowned group of companies in the pre-press industry in Europe. The group is an international market leader for color management and image post-processing in pre-press, catalog creation, magazines and marketing campaigns. In over 35 years of company history, CLX has acquired in-depth knowledge of business with future-oriented technologies and provides organizational and technical solutions for the optimization of processes in media creation.
You will find more information on CONTENTSERV at www.contentserv.com. CONTENTSERV has a limited number of tickets which can be requested in advance under messe@contentserv.com or by telephone +49.8442.9253.815. Appointments for individual consultation and product presentations can also be arranged.
As one the leading providers of software solutions for marketing-process optimization, CONTENTSERV will present itself together with its partner CLX Europe, the specialist for optimized media processes throughout Europe at the Mail Order World in the Rhein-Main-Hallen Wiesbaden at the CLX booth in Hall 9, Booth 933 from 29 September to 1 October 2009.
Today the sales channel Internet has become an important medium in the marketing of mail order companies. Nevertheless catalogs still remain a supporting pillar in multichannel marketing. The increasing significance of multichannel sales therefore requires particularly efficient data management.
The solution: Cost effectiveness through optimized data and workflow management
CONTENTSERV offers large-scale software solutions for the complex requirements of the mail order business in catalog creation and cross-media production. Through the intelligent combination of available software building blocks, individual solutions can be realized quickly, efficiently and reliably. The CONTENTSERV solution scenario is based on the media neutral management of all kinds of data (Media Asset Management, Product Data Management, Content Management). All existing data are kept ready via Workflow Management and flow (semi-)automatically into the desired media. Data care takes place on the basis of roles and rights directly via the browser. All internal or external employees, service providers and agencies work together on a single platform without having to install special hardware or software. Their work is secure and can be retraced in detail. In addition to the process and data management for the complete prepress area, multichannel concepts and cross-media strategies can be realized quickly and efficiently. Once the data exists it can be applied optimally in all output media thus ensuring transparency and cost-effectiveness.
Benefits of the modular CONTENTSERV solutions
Through the application of the CONTENTSERV content management and production management systems considerably optimized data management can be realized. The central control of all processes via a web-based platform and specifically defined workflows ensures transparency of all processes. Recurring media processes can be carried out automatically. Through the media neutral management of all digital data, no extra effort is involved in adjusting the data for cross-media output for print, Internet, etc. Layout templates and structures ensure time and cost efficiency in catalog production. Time-to-market times are reduced significantly through the application of the system.
Solution Partner CLX Europe
CLX Europe is considered one the most renowned group of companies in the pre-press industry in Europe. The group is an international market leader for color management and image post-processing in pre-press, catalog creation, magazines and marketing campaigns. In over 35 years of company history, CLX has acquired in-depth knowledge of business with future-oriented technologies and provides organizational and technical solutions for the optimization of processes in media creation.
You will find more information on CONTENTSERV at www.contentserv.com. CONTENTSERV has a limited number of tickets which can be requested in advance under messe@contentserv.com or by telephone +49.8442.9253.815. Appointments for individual consultation and product presentations can also be arranged.
