The ContiTech Power Transmission Group has pulled off a successful strike against fake products in the United Arab Emirates. Over 10,000 copied drive belts and packaging items printed with the ContiTech logo were seized on the premises of dealer Asia Tiger Auto Parts LLC and then destroyed. The belts were destined for the spare parts aftermarket. "This is a big catch and a major success in the fight against counterfeit products", explains Helmut Engel, head of the Automotive Aftermarket business at the ContiTech Power Transmission Group. Proceedings have already been initiated against the company in the Emirate of Sharjah. The producer of the pirated copies could not be traced.
The pirated V-ribbed belts and sleeves were confiscated after a raid by the local police and destroyed with a heavy roller. "The design of the belts and packaging was copied entirely, but with variations", reports Lars Klostermann from the Technical Service department of the ContiTech Power Transmission Group. In addition to major nonconformances in the material, there were some obvious visible deviations from the genuine product - including the product identification on the belts and the design of the sleeves. Some of the packaging items had the old ContiTech logo on them.
Workshops should procure their goods from official ContiTech partners, the company advises. "This is the only way that customers can be certain that they really are purchasing a belt which has the quality of the ContiTech original," emphasizes Klostermann. Counterfeit belts do not demonstrate the same quality of material and workmanship as ContiTech drive belts. If a belt tears, this can result in costly engine damage.
In protecting against pirate products, ContiTech pursues a holistic concept consisting of organizational, technical, legal and communicative measures. The company is, among other things, active at trade fairs in its fight to protect its products and brands. "A regular and open exchange with our customers helps us increase the effectiveness of measures against product piracy", says Helmut Engel. ContiTech is currently working on a comprehensive identification system that is designed to protect the belts from being copied.
ContiTech is taking strong action to counter fake goods: In 2009, a Chinese manufacturer was found to be producing fake ContiTech belts. A fine was imposed on the manufacturer. This case was a big success because, for the first time, it was possible to locate the producer of the fakes. In 2007, a dealer and a general importer in Taiwan were sued for damages, and in Malta approximately 20,000 fake drive belts and packaging were destroyed.
The pirated V-ribbed belts and sleeves were confiscated after a raid by the local police and destroyed with a heavy roller. "The design of the belts and packaging was copied entirely, but with variations", reports Lars Klostermann from the Technical Service department of the ContiTech Power Transmission Group. In addition to major nonconformances in the material, there were some obvious visible deviations from the genuine product - including the product identification on the belts and the design of the sleeves. Some of the packaging items had the old ContiTech logo on them.
Workshops should procure their goods from official ContiTech partners, the company advises. "This is the only way that customers can be certain that they really are purchasing a belt which has the quality of the ContiTech original," emphasizes Klostermann. Counterfeit belts do not demonstrate the same quality of material and workmanship as ContiTech drive belts. If a belt tears, this can result in costly engine damage.
In protecting against pirate products, ContiTech pursues a holistic concept consisting of organizational, technical, legal and communicative measures. The company is, among other things, active at trade fairs in its fight to protect its products and brands. "A regular and open exchange with our customers helps us increase the effectiveness of measures against product piracy", says Helmut Engel. ContiTech is currently working on a comprehensive identification system that is designed to protect the belts from being copied.
ContiTech is taking strong action to counter fake goods: In 2009, a Chinese manufacturer was found to be producing fake ContiTech belts. A fine was imposed on the manufacturer. This case was a big success because, for the first time, it was possible to locate the producer of the fakes. In 2007, a dealer and a general importer in Taiwan were sued for damages, and in Malta approximately 20,000 fake drive belts and packaging were destroyed.
