Inbound Marketing in Germany
Inbound & content marketing is the modern method to establish initial contacts with prospective customers via valuable content and then to develop strong customer relationships. In particular, it offers small and medium-sized enterprises (SMEs) that have a high level of expertise in their field, to increase their visibility in the market via an honest, benefit-oriented communication.
While content marketing has long taken hold in large international companies, SMEs often have difficulties with the introduction of inbound marketing in Germany. The Inbound Circle e.V. will provide support in this.
Founding Members of the Inbound Circle e.V.
Founding members are, apart from factory42 GmbH, leading inbound marketing agencies in the German-speaking area: NetPress (Munich), Brandsensations (Viersen), Hoppe7 (Regensburg), Lange & Pflanz (Speyer), Crispy Content (Berlin), and Take Off PR (Vienna).
The aim of the association is to spread the inbound marketing idea, teach the methodology, and establish a comprehensive platform for discussion on all issues and trends related to inbound marketing in the German-speaking area..
“Inbound Marketing Week” Roadshow of the Inbound Circle e.V.
As part of the global "Inbound Marketing Week" (www.inboundmarketingweek.org) from 2nd to 6th March 2015, over 60 events with over 3,700 participants are being held worldwide.
The Inbound Circle e.V. and factory42 are promoting the idea of inbound marketing with five free events in Munich, Berlin, Düsseldorf, Regensburg, and Vienna and, thereby, introducing new opportunities for lead generation to CEOs as well as sales and marketing managers of SMEs.
For more information and registration, please visit:
http://www.inbound-circle.org/...
Offers and References for Inbound Marketing in Germany
For some years, factory42 has been helping SMEs to achieve their business goals faster. This includes consulting, training, and implementing solutions for inbound marketing.
Current practice-oriented workshops and training (in cooperation with the Munich Network e.V.):
http://de.amiando.com/...
Current reference for the implementation of inbound marketing with factory42:
Vestner Elevators from Dornach near Munich communicates the options of installing a lift in private homes and, thus, living an independent life also in old age:
http://privataufzug.vestner.com/...
For further references and information, please visit:
http://info.factory42.com/...