The in terms of artwork, content and web technology completely redesigned and revised FOBA website reflects the brand's profile that has been sharpened before. In addition to the technologically clean appearing screen design that has been reduced to its essentials, the completely reworked and with regards to the contents upgraded website welcomes its users with a user-friendly menu structure and an intuitive navigation. All desired information can be accessed simply and quickly. A special focus has been put on the possibility to directly get in contact with FOBA from any page and sub-page of the website. Major contact details such as telephone numbers or online contact forms are available anytime at the bottom of each page.
Next to the optimized user guidance, a further focus was on the extension of the website's content. In addition to the basics of marking and engraving with lasers, users can also obtain information on the various procedures for laser materials processing, industry-specific application details and the solutions and services the laser manufacturer offers.
As a service for its worldwide web users, FOBA provides an interactive exhibition calendar - for the easy selection of local trade shows and for directly making show appointments with a respective sales engineer - and an interactive world map that helps to directly get in contact with the local contacts for sales and service. To ensure user communication across all channels, web links that lead to FOBA's major social media platforms such as FOBA's facebook page or FOBA's LinkedIn, Google+, Xing and Youtube profiles have also been included in the website and are accessible on any sub-page.
For the time being, FOBA Laser Marking + Engraving's new online presence is available on www.foba.it in Italian, on www.foba.de in German and on www.fobalaser.com in English. An Asian website will follow later. A mobile FOBA website that is optimized for smartphones will be available shortly.