In addition to the 30 leading global locations identified by Gartner,* analysts said that an additional 50 countries** have either started initial activities to establish an environment attractive to companies considering investing in lower-cost countries, or become home to external service providers that are beginning to sell services abroad.
"Business opportunities are growing in emerging markets, and this is causing organisations to reassess their global delivery choices," said Ian Marriott, research vice president at Gartner. "They are reconfiguring their sourcing strategies to support a broader geographic footprint as new locations emerge for offshore services."
Currently, 63 per cent of buyers of IT services use Latin American locations, 55 per cent use locations in EMEA and 63 per cent use locations in Asia/Pacific. Table 1 shows the top three locations in each region. Western European buyers use predominantly India (35%), Poland (21%), Brazil (18%) and China (16%).
Mr Marriott said that new and emerging locations such as Brazil, Poland and Malaysia provide valuable additions to providers' delivery capabilities, though providers do not intend them to replace India. Traditional India-based providers are establishing global delivery models to deliver the right volume of resources, with the right skills, at the right place, in the right time zone, and at the right price to meet the needs of customers.
Gartner said that these additional locations will gain importance as customers seek benefits beyond cost reduction, and demand more focus on local-language skills, greater cultural compatibility with demand centres, and the benefits of proximity in terms of reduced travel times and same-working-day communications.
"Providers are beginning to de-focus further investments in India and will aim to create critical mass across a number of these centres," said Mr Marriott. "This will allow them to establish a global delivery network through a combination of common methodologies, tools, processes and procedures, to provide seamless and consistent delivery capabilities to their customers, wherever they are located."
At the same time, the globalisation of business and business opportunities means that sourcing and operational leaders must carefully consider how their businesses will need to change to operate in different locations, and how these changes can be best supported.
To determine the effectiveness of a service provider's global delivery model, Gartner uses 10 key criteria: (1) range of services; (2) quality and professionalism; (3) domain expertise; (4) responsiveness; (5) innovation; (6) pricing; (7) delivery process/methodology; (8) knowledge management; (9) contracting practices; (10) commercial flexibility and maturity.
"Despite the widespread use of offshore services, many organisations still struggle to make critical provider choices, and focus on cost as the dominant factor in globally delivered services," said Mr Marriott.
"By focusing on 10 key criteria to evaluate and compare the effectiveness of the global delivery models of potential or incumbent providers they dramatically improve their chances of finding a provider that will meet their broader service needs."
Mr Marriott will discuss the current and future state of global delivery models at the Gartner Outsourcing & Strategic Partnerships Summit 2012, to be held from 8 to 9 October in London. More information is available at www.gartner.com/.... Members of the media can register by contacting Laurence Goasduff at laurence.goasduff@gartner.com.
Additional information from the event will be shared on Twitter at http://twitter.com/... and using #GartnerOUT.
* Gartner's top 30 locations for offshore services, alphabetically by region, are:
- Americas: Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Peru and Uruguay
- Asia/Pacific: Bangladesh, China, India, Indonesia, Malaysia, the Philippines, Sri Lanka, Thailand and Vietnam
- Europe, the Middle East and Africa (EMEA): Belarus, Bulgaria, the Czech Republic, Hungary, Mauritius, Morocco, Poland, Romania, Russia, Slovakia, South Africa, Turkey and Ukraine
** Additional locations with potential for offshore services are:
- Americas: Canada, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama and Puerto Rico
- Asia/Pacific: Australia, New Zealand, Pakistan, Singapore and Taiwan
- EMEA: Algeria, Armenia, Bahrain, Croatia, Cyprus, Dubai, Egypt, Estonia, Ghana, Ireland, Isle of Man, Israel, Kenya, Kosovo, Latvia, Lithuania, Macedonia, Madagascar, Malta, Moldova, Nigeria, Northern Ireland, Portugal, Saudi Arabia, Scotland, Senegal, Serbia, Slovenia, Spain, Tunisia, Uganda and Wales
About the Gartner Outsourcing & Strategic Partnerships Summit 2012
Today's outsourcing is all about meeting business needs by using the right products and services from the right providers in the right locations. CIOs and other senior IT staff and business leaders must strike a delicate balance between meeting business expectations, operating efficient and effective IT-enabled processes and operations, remaining agile and enhancing the customer experience. At the Summit, Gartner analysts will help them achieve business success through sourcing excellence, seize new opportunities through emerging technologies, and create stronger relationships with strategically important service providers.