On the occasion of the award ceremony in Frankfurt on March 21, 2015, the founder and chairperson of the Executive Board of ISRA VISION AG, Enis Ersü, said: "The Innovation Prize represents the outstanding performance of the ISRA team and fills all employees with pride. It is a very special acknowledgment for our work over the past 30 years in industrial image processing - in one of the most dynamic growth markets of our time." Ersü further underscored the strategic importance of innovations, particularly for the Federal Republic of Germany. He called on the government to continue its efforts in intensively promoting innovations as sustainable growth drivers, thereby strengthening the competitiveness of the German economy and not only secure, but also expand the technological lead of Germany.
The 3D sensor product family "Plug & Automate" for robot automation represents an innovative product approach by rendering the automation of production processes more efficient for the industry and, at the same time, offering maximum flexibility. The product portfolio integrates important technological unique selling propositions; in particular, no expert knowledge is required for the integration and the use. This innovative technology enables users to automate their production themselves - quickly and easily. ISRA's objective hereby remains: "Plug & Automate automates the automation!"
As one of the innovation leader in the industrial image processing segment, research and development have the highest priority for ISRA. The continuous development of products and applications - to optimize the customer value as well as the costs - is an elementary part of ISRA's R&D strategy. Besides a strong international presence and a good competitive position in the relevant markets, this creates the prerequisite for sustainable and profitable future growth.