The photo filters can be seen clearly through a panel in the packaging. A hologram on the front identifies the filters as original B+W filters made in Germany. The range of B+W filter accessories has also been given a fresh look: The new transparent plastic SKIN packaging protects the products and at the same time allows buyers to see the lens hoods, caps, lens cleaners and cases. At photokina 2010, B+W presents a new comprehensive filter brochure with tips on how to use B+W filters for creative photography. The handy DIN A4 brochure focuses on filter applications in digital photography.
For more information on photo technology from Schneider-Kreuznach, visit us at photokina 2010 from 21 to 26 September in hall 4.2, booth D 021.