The Awards will uncover the very best stands and design concepts from around the world. In a total of 20 categories, an international panel of experts from business and science, will be looking for design concepts which create unique user engagement, fulfill clients’ briefs and use innovative architecture and technologies. The story behind the design is as important as the design.
In the "Best Modular Stand" category, KECK has now been awarded the GOLD Award as winner for the realisation of Octanorm's brand presentation at EuroShop 2017.
It was quite special to work with a company whose core competencies include trade fair stand construction, design and presentation.
Due to the companies’ mutual expertise, the cooperation was immediately successful and on equal terms. It was still very exciting, since KECK had no previous experience using the newly developed system material.
As a long-term OCTANORM customer, the company's expertise in the implementation of entirely different materials, such as the use of fabrics, became apparent. During the implementation, it became evident how well the new requirements for brand staging at trade fairs were fulfilled due to the use of new system materials: exciting, visually impressive possibilities that can be individually and authentically aligned for companies. At the same time, they enable stand construction using lightweight materials that conserve resources and can be assembled more quickly.