The companies each will have their own zones on the fair booth; according to its customer mix, MSI chiefly serves the international motor trade whereas MSD's customers are mainly wholesalers, workshops and engine repair shops in Germany, Austria, and Switzerland, many of whom will be attending the event.
This year's booth measures 435 m2. Three themes illustrate the corporate mission: Motor Service-the service expert, the good friend, the supplier of premium product quality. Another focal point will be information on technical support, sales support, training, plus the new internationalization strategy which, for example, with a website in 27 languages is a valuable assistance to customers. The spacious interior along with bistro is designed to act as a bustling meeting-place for the (inter)national motor trade.
Under the motto Service with Tradition, this global aftermarket marketing organization is pointing to the centenaries of its parent companies. Pierburg celebrated its in 2009, Kolbenschmidt is doing so this year.
Automechanika ranks as a leading international trade fair for the automotive aftermarket. Staged every other year, it provides an all-embracing range of exhibits in the areas of auto parts, workshops and filling/service station equipment, IT and management, car wash, accessories, and tuning.