Neuss-based Pierburg GmbH, a subsidiary of the Rheinmetall Group company Kolbenschmidt Pierburg AG, is pushing ahead unwaveringly with its internationalization strategy. The globally operating auto industry supplier has now set up its own subsidiary in the growth market of India, thus following up on the inauguration of its newly built production plant in Brazil mid-2006, with an additional extension to its global marketing and production presence.
The new Indian company Pierburg India Private Limited will be headquartered at Pune, one of India's most important automotive centers where, to begin with, it will concern itself with engineering applications, supplier quality assurance, purchasing, and marketing. Pierburg also intends to set up at Pune its own production facility for exhaust gas recirculating valves, oil, water, and vacuum pumps. By the end of 2008 it is planned to increase the workforce here to around 100. Above and beyond its own production presence, Pierburg will in certain cases supply the market through local licensees.
Pierburg has been operating in India for 10 years now and is already supplying the Indian auto industry with its components. In establishing its own production facility, Pierburg with its worldwide acknowledged competence in such areas as emission control and pumps, will be accessing the subcontinent's vast market potential especially since local emission codes are moving closer in the direction of international standards.
With motor vehicle production growing 15 percent to 10 million units in 2005/2006, India is among the central growth regions in the global auto market. With its tax cuts and investment incentives, the Indian market offers good growth opportunities, especially in the (sub)compact and commercial vehicles segments.
The new Indian company Pierburg India Private Limited will be headquartered at Pune, one of India's most important automotive centers where, to begin with, it will concern itself with engineering applications, supplier quality assurance, purchasing, and marketing. Pierburg also intends to set up at Pune its own production facility for exhaust gas recirculating valves, oil, water, and vacuum pumps. By the end of 2008 it is planned to increase the workforce here to around 100. Above and beyond its own production presence, Pierburg will in certain cases supply the market through local licensees.
Pierburg has been operating in India for 10 years now and is already supplying the Indian auto industry with its components. In establishing its own production facility, Pierburg with its worldwide acknowledged competence in such areas as emission control and pumps, will be accessing the subcontinent's vast market potential especially since local emission codes are moving closer in the direction of international standards.
With motor vehicle production growing 15 percent to 10 million units in 2005/2006, India is among the central growth regions in the global auto market. With its tax cuts and investment incentives, the Indian market offers good growth opportunities, especially in the (sub)compact and commercial vehicles segments.
