Claudia Michalke (47) is transferring from LASER COMPONENTS Germany to the PHOTONA Holding, where she will be responsible for all international marketing activities of the entire group of companies. One focus of her activities will be to develop and implement the global marketing strategy.
The graduate photo engineer and industrial engineer gained her first experience in technical B2C marketing during her days at Technische Hochschule Köln and later embarked on a career in the optics industry. Following positions in technology management and sales, her path led her to LASER COMPONENTS in 2006, where she built up the marketing department. Thanks to her long-term employment at the Olching site, she is well acquainted with the company and its markets. This experience will be a valuable asset in her new position.
“In fast-moving times with an ever-growing number of communication channels, an all-encompassing marketing strategy is more important than ever,” says Michalke. “Our new corporate structure and the enormous growth of recent years have certainly had an impact on our communications policy. In future, we will have a strong focus on customer-oriented marketing with PHOTONA clearly positioning itself as a group of companies that anticipates customer questions before they are even asked. And regarding the current shortage of skilled workers, the customer is not just someone who buys our products. Employer branding will also be an important part of my job.”
“Claudia Michalke is the ideal choice for Chief Marketing Officer,” explains Patrick Paul, CEO of PHOTONA GmbH. “With her technical expertise and unconventional ideas, she was instrumental in establishing the LASER COMPONENTS brand on the market. We at PHOTONA can and want to benefit from this enormous wealth of experience. It has always been company policy to fill management positions with long-standing, competent employees from within the company. We are therefore particularly pleased that Ms. Michalke has accepted this new challenge.”
The graduate photo engineer and industrial engineer gained her first experience in technical B2C marketing during her days at Technische Hochschule Köln and later embarked on a career in the optics industry. Following positions in technology management and sales, her path led her to LASER COMPONENTS in 2006, where she built up the marketing department. Thanks to her long-term employment at the Olching site, she is well acquainted with the company and its markets. This experience will be a valuable asset in her new position.
“In fast-moving times with an ever-growing number of communication channels, an all-encompassing marketing strategy is more important than ever,” says Michalke. “Our new corporate structure and the enormous growth of recent years have certainly had an impact on our communications policy. In future, we will have a strong focus on customer-oriented marketing with PHOTONA clearly positioning itself as a group of companies that anticipates customer questions before they are even asked. And regarding the current shortage of skilled workers, the customer is not just someone who buys our products. Employer branding will also be an important part of my job.”
“Claudia Michalke is the ideal choice for Chief Marketing Officer,” explains Patrick Paul, CEO of PHOTONA GmbH. “With her technical expertise and unconventional ideas, she was instrumental in establishing the LASER COMPONENTS brand on the market. We at PHOTONA can and want to benefit from this enormous wealth of experience. It has always been company policy to fill management positions with long-standing, competent employees from within the company. We are therefore particularly pleased that Ms. Michalke has accepted this new challenge.”
