LASER COMPONENTS has completely redesigned its Internet presence. This not only affects the external appearance: the entire content architecture has been reorganized. This strongly customer-oriented structure was based on a comprehensive market and customer analysis.
The new website reflects the corporate structure. Each sales region has its own website tailored to the respective market and its customers. A new addition is a separate section for the network technology product group, so that this target group can access all the relevant information even more quickly.
In addition to the classic product pages, LASER COMPONENTS customers will also receive detailed information about applications and markets in the future. The "Photonics Portal" serves as a central information platform with company news, application reports, technical articles and many other resources. Both areas will be continuously expanded in the future.
" The strength of LASER COMPONENTS is our direct contact and close cooperation with our customers," says CMO Claudia Michalke, who was in charge of the project. "This was at the forefront of the design of the new website. We want our customers to benefit from our wealth of experience and the wide-ranging knowledge of our experts at all times."
"The new website is the grand finale to the rebranding process of the past few years," adds CEO Patrick Paul. "Our marketing team really went "beyond borders" during the implementation. They created 561 individual pages for the product portfolio alone. In less than a year, they completed more than 6,000 new graphics files to make our new brand presence visible online."
The new website reflects the corporate structure. Each sales region has its own website tailored to the respective market and its customers. A new addition is a separate section for the network technology product group, so that this target group can access all the relevant information even more quickly.
In addition to the classic product pages, LASER COMPONENTS customers will also receive detailed information about applications and markets in the future. The "Photonics Portal" serves as a central information platform with company news, application reports, technical articles and many other resources. Both areas will be continuously expanded in the future.
" The strength of LASER COMPONENTS is our direct contact and close cooperation with our customers," says CMO Claudia Michalke, who was in charge of the project. "This was at the forefront of the design of the new website. We want our customers to benefit from our wealth of experience and the wide-ranging knowledge of our experts at all times."
"The new website is the grand finale to the rebranding process of the past few years," adds CEO Patrick Paul. "Our marketing team really went "beyond borders" during the implementation. They created 561 individual pages for the product portfolio alone. In less than a year, they completed more than 6,000 new graphics files to make our new brand presence visible online."
