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LEONHARD KURZ Stiftung & Co. KG Schwabacher Str. 482 90763 Fürth, Germany http://www.kurz-world.com
Contact Ms Julia Meier +49 911 71411807

Branding with sparkling enhancement: LEONHARD KURZ launches new TTR product family NOVA

(PresseBox) (Fürth, )
For over 30 years, LEONHARD KURZ's thermal transfer ribbons have enabled high-quality labeling of labels and packaging. The TTR technology offers highly versatile applications with its three fields of use - ‘Communicating,’ ‘Branding,’ and ‘Protecting.’ Particularly with the ‘Branding’ segment, KURZ has elevated to the next level simple yet effective product labeling using TTR. From brilliant standard colors to impressive metallizations, KURZ's colorful thermal transfer ribbons transform necessary markings into true eye-catchers in individual brand design.

Perfectly integrated corporate design

The new product family NOVA complements the existing TTR portfolio and is classified as diffractive enhancement within the ‘Branding’ category. The decades-long expertise in surface finishing has been skillfully leveraged to provide genuine visual added value to the thermal transfer segment. With NOVA, plastic labels achieve fascinating, dynamic depth effects in flat-head printing.

With the new product family TTR NOVA and its 7 associated designs, KURZ is further advancing the TTR (R)Evolution. “With NOVA, we expand the diverse design possibilities for product labeling using TTR with additional unique options,” explains Thomas Galsterer, Sales & Marketing Manager TTR at KURZ. “The significant advantages of TTR printing are preserved even with the new designs. The TTR NOVA product family is adaptable, customizable, and perfectly suited for mass production.”

Cost-effective and easy to implement

Only a conventional flat-head printer is required for the application of the new enhancement. TTR NOVA thus presents a cost-effective and easy-to-implement solution for printing houses, brand owners, and product designers to enhance labels and packaging using existing equipment. There is no need for additional hot stamping or digital printing. TTR NOVA is particularly suitable for smooth surfaces such as polyethylene or polypropylene and is recommended for the durable labeling and enhancement of labels, credit cards, coated paper, and smooth plastic product packaging. As TTR NOVA is also overprintable, it opens up endless design possibilities, fitting the intergalactic setting of the new product family.

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LEONHARD KURZ Stiftung & Co. KG

LEONHARD KURZ is a world-leading thin-film technology specialist with more than 5,500 employees at more than 30 locations worldwide. KURZ develops and produces decorative and functional layers, including for the printing, packaging, and the plastics industry, for banknotes and ID documents, as well as for the automotive, electronics and medical technology sectors. The company's comprehensive product portfolio ranges from decorative and smart interactive surface finishes, to design consulting and security concepts for product and brand protection. Together with its subsidiaries, KURZ offers solutions for digital embellishment, cold transfer, hot stamping, related printing and embossing machines, and embossing tools. KURZ is also developing its own recycling programs, is a UN Global Compact participant, and has been repeatedly recognized by EcoVadis for its sustainability activities.

www.kurz-world.com

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.