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LEONHARD KURZ Stiftung & Co. KG Schwabacher Str. 482 90763 Fürth, Germany http://www.kurz-world.com
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KURZ and SCRIBOS join forces in brand protection: New brand identity under KURZ SCRIBOS

LEONHARD KURZ and its wholly owned subsidiary SCRIBOS are pooling their expertise in the field of product protection and are now operating under the new KURZ SCRIBOS brand

(PresseBox) (Fürth, )
With this strategic step, the two companies are strengthening their market presence in the field of brand protection and consolidating their position as a leading provider of product security and individualized brand decoration.

The merger combines the innovative product portfolios of both companies: While KURZ offers market-oriented and high-performance optical features such as TRUSTSEAL® or TRUSTCOLOR® as high-quality security solutions and enhancements, SCRIBOS brings its pioneering technologies such as ValiGate® and SCRIBOS 360 to the partnership. As a leading specialist in counterfeit protection, KURZ SCRIBOS combines its innovative security features with state-of-the-art digital tools. This enables brand owners worldwide to effectively combat product piracy, gray market trade and unauthorized production, and generate interactive brand experiences.

"We have impressive expertise in the field of product and brand protection in the KURZ Group - with experts who have been using their knowledge to combat counterfeit products on a daily basis for more than 25 years in some cases," explains Dr. Tobias Kresse, Managing Director Innovation at SCRIBOS. "With KURZ SCRIBOS, we are creating a strong, uniform brand that unites all of this expertise under one roof."

Unified brand and digital presence

A clear, consistent brand image strengthens the communication of the KURZ Group's protection expertise. Thanks to the combined forces, customer inquiries are processed even more efficiently and in a more targeted manner.

Customers and partners will also benefit from the innovative strength and expertise of both companies. "Together, we will deploy our market-leading product protection solutions worldwide," emphasizes Jürgen Metzger, Head of Sales and Marketing Business Area Security Brand Protection / Card Technology / Tax Stamps at LEONHARD KURZ. Jürgen Metzger goes on to explain that by bundling the expertise of KURZ and SCRIBOS in the product area of brand protection, a service portfolio has been created that meets all customer requirements in this segment. Whether current or future challenges - KURZ SCRIBOS is the right partner.

With its international team, KURZ SCRIBOS supports renowned brand owners from various sectors such as the automotive, chemical, spirits, food, cosmetics and luxury goods industries. In addition to effective security concepts, KURZ SCRIBOS offers options for customer interaction, track & trace and intelligent protection packages that provide customized solutions for tamper evidence, tamper protection and transparency in the distribution channels. This comprehensive advice and the holistic services and products from a single source are further strengthened by the combined expertise of KURZ SCRIBOS.

The new brand identity positions KURZ SCRIBOS as a leading provider in the field of product protection. The merger underlines the company's claim to offer customers innovative solutions and maximum safety for their products.

Further information on KURZ SCRIBOS can be found at www.kurz-scribos.com.

KURZ SCRIBOS develops innovative and secure product labeling based on advanced anti-counterfeiting technology. Our customized solutions protect against counterfeiting, gray market trade and unauthorized overproduction, while enhancing brand value through effective design. By seamlessly combining security and aesthetics, we offer highly effective decorative elements combined with proven authentication features, complemented by digital tools for easy verification, track & trace, and interactive consumer experiences.

As a wholly-owned subsidiary of the KURZ Group, we benefit from the extensive experience and global presence of our parent company in the international market for security applications, including the protection of banknotes and ID cards.

In addition, the global market leader in thin-film technology offers a comprehensive product portfolio for surface finishing and decoration, which is rounded off by an extensive range of die-cutting machines and die-cutting tools. The KURZ Group employs more than 5,800 people at over 50 locations worldwide and produces under uniform quality and environmental standards in Europe, Asia and the USA.

https://www.kurz-scribos.com 

https://www.kurz-world.com 

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.