Sustainability all along the line
Greenling is now adding a particularly sustainable product to its range: The new Greenling Kobold with three inner pots is made from the post-industrial recycling compound RECOPOUND®. LEONHARD KURZ produces the recycled material from PET transfer carrier residues from the graphic industry.
“Environmental protection is a particularly high priority for us, and we aim to make every aspect of our projects as sustainable as possible,” explains Greenling founder and CEO Johanna Leisch. “This starts with the careful selection of our plants from regional nurseries and is a recurring theme during all processes, up to and including the production of our Greenling planters. We have always made these from durable, recyclable plastic. Still, we had been looking for an alternative for the next generation of products for some time, one that would bring us one step closer to the Circular Economy and enable us to produce our Greenling planters in an even more resource-friendly way. With RECOPOUND®, we have now found the right solution. We are also pleased to have LEONHARD KURZ, a very experienced partner in the field of sustainability, at our side.”
Closing the circle of production
Surface finishing expert LEONHARD KURZ is the world’s first company in the plastics industry to develop a take-back and recycling system for surplus transfer materials, such as those produced in the decoration of packaging: KURZ RECOSYS®. The resulting material RECOPOUND® is ideally suited for manufacturing robust products with stable mechanical properties using injection molding. RECOPOUND® can be decorated to a high standard, for example, with hot stamping. It also saves up to 40 percent CO2 compared to virgin material.
“Our ambition is to make our products and technologies as sustainable as possible while also helping our customers and partners improve their ecological footprint – according to our motto ‘Be a green leader,’” explains Johannes Romming, Project Manager Innovation & Sustainability at LEONHARD KURZ, and continues, “We are also pleased that through our cooperation with Greenling, we can now put RECOPOUND® to a beautiful and sustainable use and help make cities a little greener.”
The new Greenling planter with three pots is available for pre-order now at www.greenling.de, and shipping starts in April. Thanks to its compact dimensions of 500 x 240 x 200 mm, the planter can be used in a variety of ways, both outdoors and indoors: It not only fits on any balcony but can also be installed on a window sill or the facade of buildings, or hung indoors as a room-dividing element.
About Greenling
Johanna Leisch founded Greenling in 2021 in Munich and today runs the company together with Megan Douglas. The start-up creates ready-to-plant mini-gardens for balconies and terraces that combine functionality, sustainability, and high-quality design. On the Greenling website, plant lovers can select arrangements tested with regional partner nurseries and matching the season. The company offers home delivery and a subscription model. The highlight: All Greenling mini garden designs are impressive in their own way, each offering the highest possible garden enjoyment in a small space. The integrated irrigation system protects the plants from drying out or becoming waterlogged. Since time and space are often in short supply in everyday life, the Greenling design “Bigfoot” can be transformed from a raised garden bed to a stable table within seconds and without additional tools. Whether harvesting fun or a sea of blossoms – the motto always stays: Small garden, big love!
www.greenling.de