NDS, the leading provider of technology solutions for digital pay-TV, debuted RadioGuard at NAB, and announced that the solution has been selected by iBiquity Digital Corporation to protect digital content transmitted over HD Radio broadcasting. Moving forward, the NDS RadioGuard solution will be a standard feature of the HD Radio system.
“We believe the NDS RadioGuard solution could be a transformational technology for the radio industry and with that in mind, we certainly thought it deserved our Cool Stuff Award,” said Paul J. McLane, U.S. Editor in Chief of Radio World. “As an award winner, NDS and RadioGuard will be featured in our June 6th issue will be read by thousands of broadcast professionals in the United States.”
“We at NDS are extremely honored to receive such distinguished recognition for our RadioGuard conditional access solution,” stated Tom Rucktenwald, Director of Data Applications Delivery for NDS. “With RadioGuard, we are bringing our world-renowned conditional access solution to the HD Radio market, and we are thrilled to have its importance to the industry validated by this prestigious award.”
Broadcasters can benefit from the competitive advantages enabled by the tools inherent in RadioGuard. They can now offer more choices to their listeners, a broader selection of content, and more segmentation opportunities for advertisers, all of which provide additional revenue-generating possibilities for the broadcaster and content owners. Consumers will be able to take advantage of services not currently offered in today’s terrestrial or satellite radio environments. Examples of these services include pay-per-listen options for live concerts and events, improved radio reading services for the blind, private channels for emergency operators, and opt-in events sponsored by advertisers.
About Radio World:
Radio World is the newspaper for US radio managers and engineers. It is published by IMAS Publishing of Falls Church, VA, the world leader in audio and video trade publications. Publications include Radio World Engineering Extra, Radio World International, TV Technology, Pro Audio Review, Broadcast and Production, Audio Media and a family of country-specific publications and websites. For over three decades, IMAS has been providing readers with practical and useful information, news and in-depth reviews. Its publications reach professionals in eight languages and more than 100 countries, with true regional content as well as news from around the globe. Each of our targeted flagship publications (often referred to as “must-reads” for anyone involved in the broadcast and/or production fields) reaches an impressive roster of who's who in the industry, thanks to our unsurpassed editorial content and genuine value.
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