- Vision TV becomes first government-licensed DTH satellite pay-TV operator in Ukraine
- Agreement includes implementation of NDS VideoGuard® conditional access, NDS MediaHighway™ middleware and NDS EPG
NDS, the leading provider of technology solutions for digital pay-TV, today announced an agreement with Vision TV, a DTH satellite pay-TV operator based in Kiev, Ukraine. Vision TV is the first operator to be awarded a license by the Ukrainian government for DTH broadcasting.
NDS will provide Vision TV with market-leading VideoGuard conditional access, MediaHighway middleware as well an electronic program guide. The platform includes the latest generation MPEG 4 compression via satellite. It also offers the flexibility for the introduction of future enhancements and technology across all of Ukraine. Vision TV will enable viewers to browse multiple high quality TV channels through a dynamic on-screen TV guide offering more choice and better quality at the touch of a button.
“There are currently about 17 million TV households in Ukraine, says Richard Caproni, General Director of Vision TV. Of this total there are currently less than 3 million cable subscribers, about 20 percent of whom are in Kiev. “Our long-term strategy is to establish ourselves as the market leader for digital pay-TV services to everyone in Ukraine,” he says.
“We chose NDS as the CA provider because of the company’s proven track record of quality and security,” Caproni says. “Ukrainian pay-TV has a history of piracy and we feel that NDS offers the best solutions to protect our business.”
Vision TV is supplementing NDS VideoGuard conditional access with NDS MediaHighway middleware and the NDS EPG. “We want to ensure that we can evolve with our market and easily roll out additional services in the future such as a DVR, pay-per-view, video on demand, and high definition."
Vision TV will offer a variety of affordable packages with premium content available in Russian and Ukrainian languages. “We believe this strategy will prove to be the key to making pay-TV a mass-market service in Ukraine,” Caproni says.
“We are delighted to be working with Vision TV,” says Jeremy Maddocks, NDS Regional Director, Russia, CIS, Central & Eastern Europe. He continued: “Most analysts think Ukraine is ready for mass market digital pay-TV. Vision TV has the capability to transform the face of television across the country, and NDS is ready to help make this vision a reality.”
About Vision TV
Vision TV was established in 2006 in Kiev, Ukraine and received its license in spring 2007. Vision TV’s goal is to become the leading DTH operator and Pay TV provider in Ukraine through offering the best collection of content available in local language at prices affordable to the consumer. Vision TV will be transmitted using MPEG 4, DVB -S2 technology and viewers will benefit from an attractive and highly functional STB, dynamic program guide, and multiple program packages. The company’s commercial success will also be driven by its affiliation with the country’s leading nationwide network of dealers and installers.
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