Neschen AG is re-positioning itself on the market. As the first part of the "Cut and Grow" restructuring programme is due to be completed this year, the second phase has already begun and will run in parallel. Alongside the organisational, in-house and sales-related changes which have already been introduced, this will concern in particular the new brand presence. Here, Neschen AG wants to send out a clear message about its new start. "The objective of the second phase of restructuring is to improve the overall profitability of the company, and therefore restore the Group's ability to service its debts in the long term," says Henrik Felbier, Spokesman of the Management Board of Neschen AG. "A clearly differentiated customer perception of Neschen as a brand is essential to this," adds Michael Aupke, who took over the position of Head of Sales and Marketing on 1 July.
Moving on to pastures new
With a new-look logo, Neschen AG is going on the offensive: a host of new, innovative products are to accelerate the transformation to "New Neschen". The name of the game, therefore, is "A new product every month". The first new products are already available on the market. Hand in hand with this objective is a simultaneous quality initiative aimed at further consolidating the company's traditionally strong market position.
In order to make Neschen AG more effective and flexible, the organisation is being split into two divisions and two brands.
We do
With the newly founded organisational unit "Neschen Coating Solutions" Neschen wants to find modern, appropriately priced solutions for all aspects of the functional coating of web-shaped materials. Highly individual solutions and products are to be created in collaboration with customers and partners. The key words here are "develop", "coat" and "cooperate". "Solution-oriented cooperation means enthusiasm, openness and passion at all times," according to Henrik Felbier.
We deliver
The second organisational unit, "Neschen Market Supplies", sells a range of target-group-specific products which are ideal for sticking, protecting and presenting. Some 125 years of experience make for a high level of expertise in adhesive applications, whether permanent, reversible, transparent, translucent or opaque, thick or thin, highly adhesive or easily removable. Anything which is of value or in constant use, for example books, prints, maps, works of art, games, sheet music or photographs, can be perfectly protected using Neschen films. For professional presentation work, Neschen has large-format inkjet media or light, modular display systems in its product range.
"As part of the structural changes taking place throughout the company, we will be using a new logo from now on," Henrik Felbier goes on to explain. "The new logo also stands for a new corporate culture, in which our customers are the focal point of our developments and products. This will be the hallmark of the Neschen strategy in the coming years."
Furthermore, the company will no longer think in terms of specific product areas for individual sectors, e.g. graphic design or book care and repair. Now, customer requirements take centre stage, those things which are of use to many different sectors. "We want to concentrate more on meeting customer requirements and conduct our activities from a market perspective rather than from a production-driven one," says Michael Aupke. "This also means that we want to exploit new markets in addition to our traditional business with print shops and libraries. Our expertise is in demand among interior designers, shopfitters and trade-fair stand builders, retailers, surface treatment specialists and manufacturers of packaging materials and office supplies."
Picture: Photo Henrik Felbier
http://www.pr-x.de/...
Picture: Photo Michael Aupke
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Picture: Members of the Management Board, Henrik Felbier and Michael Aupke, with the new Neschen logo.
http://www.pr-x.de/...
Picture: New Neschen AG logo
http://www.pr-x.de/...
Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings
Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years' experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 400 employees at Neschen produced a global annual turnover of approx. 96 million Euros in 2012. www.neschen.com
Sample copy requested if published
Press contact:
Neschen AG
Frank Seemann
Marketing / Communications
Manager
Windmühlenstr. 6
31675 Bückeburg, Germany
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com
PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart, Germany
Telephone +49 711 71899-03/04
Fax +49 711 71899-05
ralf.haassengier@pr-x.de
www.pr-x.de
Moving on to pastures new
With a new-look logo, Neschen AG is going on the offensive: a host of new, innovative products are to accelerate the transformation to "New Neschen". The name of the game, therefore, is "A new product every month". The first new products are already available on the market. Hand in hand with this objective is a simultaneous quality initiative aimed at further consolidating the company's traditionally strong market position.
In order to make Neschen AG more effective and flexible, the organisation is being split into two divisions and two brands.
We do
With the newly founded organisational unit "Neschen Coating Solutions" Neschen wants to find modern, appropriately priced solutions for all aspects of the functional coating of web-shaped materials. Highly individual solutions and products are to be created in collaboration with customers and partners. The key words here are "develop", "coat" and "cooperate". "Solution-oriented cooperation means enthusiasm, openness and passion at all times," according to Henrik Felbier.
We deliver
The second organisational unit, "Neschen Market Supplies", sells a range of target-group-specific products which are ideal for sticking, protecting and presenting. Some 125 years of experience make for a high level of expertise in adhesive applications, whether permanent, reversible, transparent, translucent or opaque, thick or thin, highly adhesive or easily removable. Anything which is of value or in constant use, for example books, prints, maps, works of art, games, sheet music or photographs, can be perfectly protected using Neschen films. For professional presentation work, Neschen has large-format inkjet media or light, modular display systems in its product range.
"As part of the structural changes taking place throughout the company, we will be using a new logo from now on," Henrik Felbier goes on to explain. "The new logo also stands for a new corporate culture, in which our customers are the focal point of our developments and products. This will be the hallmark of the Neschen strategy in the coming years."
Furthermore, the company will no longer think in terms of specific product areas for individual sectors, e.g. graphic design or book care and repair. Now, customer requirements take centre stage, those things which are of use to many different sectors. "We want to concentrate more on meeting customer requirements and conduct our activities from a market perspective rather than from a production-driven one," says Michael Aupke. "This also means that we want to exploit new markets in addition to our traditional business with print shops and libraries. Our expertise is in demand among interior designers, shopfitters and trade-fair stand builders, retailers, surface treatment specialists and manufacturers of packaging materials and office supplies."
Picture: Photo Henrik Felbier
http://www.pr-x.de/...
Picture: Photo Michael Aupke
http://www.pr-x.de/...
Picture: Members of the Management Board, Henrik Felbier and Michael Aupke, with the new Neschen logo.
http://www.pr-x.de/...
Picture: New Neschen AG logo
http://www.pr-x.de/...
Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings
Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years' experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 400 employees at Neschen produced a global annual turnover of approx. 96 million Euros in 2012. www.neschen.com
Sample copy requested if published
Press contact:
Neschen AG
Frank Seemann
Marketing / Communications
Manager
Windmühlenstr. 6
31675 Bückeburg, Germany
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com
PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart, Germany
Telephone +49 711 71899-03/04
Fax +49 711 71899-05
ralf.haassengier@pr-x.de
www.pr-x.de
