NovaStor has successfully started to apply its channel concept from the D/A/CH region to the US and European markets. Thus, for example, the Synnex Corporation has been selling NovaStor’s products to more than 15,000 dealers throughout the USA, Canada and Mexico since the end of October 2007. Since November, end customers have been able to purchase NovaStor’s solutions in the USA via PC Mall. In Europe, NovaStor has been able to win the support of SeBuCon, a distributor for the Benelux countries specializing in IT security, in addition to new partners in the German-speaking market.
Dealers in both the German-speaking countries and elsewhere have come to value NovaStor's software products as professional, but very user-friendly, excellent-value solutions for protecting private data, that of small businesses or mobile data. With the new partnerships, NovaBACKUP for protecting individual PCs and servers, NovaBACKUP Business Essentials for protecting servers including Microsoft Exchange and SQL, NovaNET for network protection and NovaNet-WEB for online backup are consolidating their market presence in the USA and European countries.
“By winning new distributors for our products abroad, we will not only be able to boost our sales figures but also the brand value of our solutions,” says Stefan Utzinger, CEO of NovaStor.