The company has aimed this competition to young experts with a penchant for mathematics and encryption. FollyCrack is part of the young experts promotion campaign targeting anyone between sixteen and twenty-five years of age.
Originally intended as a Christmas competition, the FollyCrack competition will be extended in response to the high popularity it has received. More than a thousand visits were recorded on the competition website, www.follycrack.com, before competition kick-off on December 7, 2007.