1-2-3.tv, Germany's first multichannel auction house, is the winner of the Personalisation Award 2014. This prize is being awarded by international real-time analytics specialist prudsys AG for 'Best Practice Models' in the Personalisation category for the first time on the occasion of the annual prudsys User Days taking place in Berlin on 2 and 3 July. This event is attended by numerous prudsys customers who wish to exchange information and views about the latest user examples of real-time personalisation, e.g. Otto Group, Baur, Conrad, Bertelsmann or buch.de.
The four-strong panel of experts paid tribute to the innovative, personalised real-time sales approach adopted by the Munich-based home shopping provider, which incorporates all sales and communication channels (TV, online, mobile, telephony) to an equal extent. Explaining the decision of the judging panel, Jens Scholz, a member of the board at prudsys AG, highlighted the added value that resulted here for customers: "By integrating all relevant information across all communication channels, 1-2-3.tv guides customers through the extensive range of products on sale, so them offering purposeful, transparent assistance." This system ensures that newsletters and the online / mobile shop present each customer with content specially tailored to their individual needs, as if they were speaking directly to someone at a call centre: "By incorporating users' personal preferences, 1-2-3.tv creates ideal conditions for a sound, perfectly matched approach and customer advice. Reason enough for us to announce this concept as the winner."
Mathias Schwenck, head of IT at 1-2-3.tv, views this tribute as an incentive to continue on the company's chosen path: "For us as a multichannel provider the challenge consists in the integral usage of different distribution routes such as "sequential television" on the one-hand and the "omnipresent Internet" and our mobile shopping offers on the other." He stated that 1-2-3.tv is consistently striving to amalgamate the two media. "Filmic" product presentation for example, as used by the 1-2-3.tv online shop, already offers major advantages over other competitors. In addition, the company is working on using findings from personalised marketing, both online and those generated in real time, including for the planning of TV shows.
The four-strong panel of experts paid tribute to the innovative, personalised real-time sales approach adopted by the Munich-based home shopping provider, which incorporates all sales and communication channels (TV, online, mobile, telephony) to an equal extent. Explaining the decision of the judging panel, Jens Scholz, a member of the board at prudsys AG, highlighted the added value that resulted here for customers: "By integrating all relevant information across all communication channels, 1-2-3.tv guides customers through the extensive range of products on sale, so them offering purposeful, transparent assistance." This system ensures that newsletters and the online / mobile shop present each customer with content specially tailored to their individual needs, as if they were speaking directly to someone at a call centre: "By incorporating users' personal preferences, 1-2-3.tv creates ideal conditions for a sound, perfectly matched approach and customer advice. Reason enough for us to announce this concept as the winner."
Mathias Schwenck, head of IT at 1-2-3.tv, views this tribute as an incentive to continue on the company's chosen path: "For us as a multichannel provider the challenge consists in the integral usage of different distribution routes such as "sequential television" on the one-hand and the "omnipresent Internet" and our mobile shopping offers on the other." He stated that 1-2-3.tv is consistently striving to amalgamate the two media. "Filmic" product presentation for example, as used by the 1-2-3.tv online shop, already offers major advantages over other competitors. In addition, the company is working on using findings from personalised marketing, both online and those generated in real time, including for the planning of TV shows.
