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Renesas Electronics Europe Arcadiastrasse 10 40472 Düsseldorf, Germany https://www.renesas.com
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Renesas Electronics Europe

Renesas Electronics and SoftAtHome Collaborate to Enable the Rapid Deployment of Cost Competitive Hybrid IPTV/Terrestrial, Satellite and OTT STBs

Jointly developed solution to be demonstrated at IBC 2010

(PresseBox) (Duesseldorf, Amsterdam, )
Renesas Electronics Europe and SoftAtHome today announced their collaboration to offer a complete low cost settop box (STB) reference solution that accelerates the timetomarket of hybrid IPTV / terrestrial, satellite and overthetop (OTT) services. The jointlydeveloped solution combines Renesas Electronics' EMMA(TM) 3SL/P systemonchip (SoC) and the SoftAtHome Operating Platform. It will be demonstrated on Renesas Electronics booth in Hall 1, Stand F56 at IBC in Amsterdam from September 10-14, 2010.

The integration of the SoftAtHome Operating Platform on Renesas Electronics' EMMA3SL/P SoC for STBs provides a lowcost, readytodeploy solution for operators and service providers wanting to rapidly roll out a wide array of key services such as TV, OTT and DLNAcompatible services (as defined by the Digital Living Network Alliance) into the digital home. The Renesas Electronics and SoftAtHome offering comprises a PVRready MPEG-4 HD Pay TV hardware and software development kit and a set of software components. These include video, graphical user interfaces, security, network access, content recording and sharing, or remote management. Operators can quickly assemble and customize these through a public API to deploy innovative services.

SoftAtHome provides a ubiquitous solution to the market thanks to the SoftAtHome Hardware Abstraction Layer (HAL). The development and validation by Renesas Electronics' software wrapper between Renesas Electronics' APIs and SoftAtHome HAL enable the various components of the SoftAtHome Operating Platform (SOP) - which include IPTV, HTML, DTT, OTT, DLNA and Application Store - to run on Renesas Electronics' EMMA3SL/P platform for lowcost, high definition STBs.

Using the Renesas Electronics and SoftAtHome jointly developed reference solution, STB vendors benefit from a proven, reliable, lowcost and secure highdefinition STB SOC, short timetomarket and reduced R&D costs. This is backed by a group of experienced Renesas Electronics' software integration partners. Dependable production support and quality are ensured by in house production from Renesas Electronics' Fabs in Japan.

Michel Degland, CEO of SoftAtHome, commented: "SoftAtHome continues to fulfill the expectations of the market and demonstrate the openness and the ubiquity of its SOP software. With this first cooperation, SoftAtHome and Renesas Electronics are jointly moving forward towards the full integration of converging media in the home."

"The combination of Renesas Electronics' extensive portfolio for mobile and home applications (STBs, TVs, Blu-Ray, web tablets, etc.) and the collaboration with SoftAtHome paves the way to fullyconvergent applications for service providers," said Daniel Tanniere, General Manager, Communications and Consumer Business Group, Renesas Electronics Europe.

*EMMA is a trademark or registered trademark of Renesas Electronics Corporation in Japan, the United States, and other countries. Other names of products and services mentioned in this text are the trademarks or registered trademarks of their respective owners.

About SoftAtHome

SoftAtHome is a software company backed by Orange, Sagemcom and Etisalat to deliver total convergence through an operating platform for the home digital environment. It fosters a new ecosystem made up of service providers, 3rd party application developers, integrators and hardware vendors to accelerate the advent of the Digital Home. The company is headquartered in France with development and sales teams in France and Belgium. For more information, visit us at www.softathome.com or see us at IBC 2010, hall 5, stand C35.
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.