Hall: 10, Stand-Nr.: 10C31 - Repositioning the company for future success. Since 1st January 2025, Schulte-Henke GmbH is officially operating under the name stabau GmbH. The company will adopt the name of its established brand for attachments, stationary equipment and telescopic forks for intralogistics. But this is more than just a simple name change. The strategic realignment will see the company and the brand stabau GmbH become a key player within the HUBTEX Group.
For more than 50 years, Schulte-Henke GmbH from Meschede has been manufacturing forklift attachments for every application under the name stabau. This name change creates one clear identity for the company, its employees and the stabau brand. Uniformity not only improves communication and ensures recognition, but also creates the basis for a stronger market presence.
One name that consolidates
The decision to change the name is not only a step towards a clear brand identity, but also a strategic measure for international expansion. "The name stabau has always been synonymous with quality, innovation and reliability", explains Hans-Joachim Finger, Managing Director of the HUBTEX Group. "By changing the name, we are emphasising these valueseven more and creating a clear identity that will also help us advance internationally". To further expand international sales activities, new locations have been established in the US and the United Kingdom. The close collaboration between stabau and the HUBTEX Group also strengthens the brand's global presence and opens up new markets. Customers, especially international customers, benefit from fast service, physical proximity and stabau's reputation for high quality.
stabau to appear at LogiMAT 2025
Another highlight of 2025 will be the LogiMAT trade fair taking place from 11th to 13th March in Stuttgart. Together with partner companies HUBTEX and Genkinger, stabau will be exhibiting at the leading trade fair from stand 10C31 in hall 10. "LogiMAT gives us the opportunity to present our new identity to an international audience and to make new business contacts", says Stefan Huhn, Plant Manager at stabau.
For further information, please visit stabau.com.
For more than 50 years, Schulte-Henke GmbH from Meschede has been manufacturing forklift attachments for every application under the name stabau. This name change creates one clear identity for the company, its employees and the stabau brand. Uniformity not only improves communication and ensures recognition, but also creates the basis for a stronger market presence.
One name that consolidates
The decision to change the name is not only a step towards a clear brand identity, but also a strategic measure for international expansion. "The name stabau has always been synonymous with quality, innovation and reliability", explains Hans-Joachim Finger, Managing Director of the HUBTEX Group. "By changing the name, we are emphasising these valueseven more and creating a clear identity that will also help us advance internationally". To further expand international sales activities, new locations have been established in the US and the United Kingdom. The close collaboration between stabau and the HUBTEX Group also strengthens the brand's global presence and opens up new markets. Customers, especially international customers, benefit from fast service, physical proximity and stabau's reputation for high quality.
stabau to appear at LogiMAT 2025
Another highlight of 2025 will be the LogiMAT trade fair taking place from 11th to 13th March in Stuttgart. Together with partner companies HUBTEX and Genkinger, stabau will be exhibiting at the leading trade fair from stand 10C31 in hall 10. "LogiMAT gives us the opportunity to present our new identity to an international audience and to make new business contacts", says Stefan Huhn, Plant Manager at stabau.
For further information, please visit stabau.com.
