Wikipedia explains:
"Desi is an Indo-Aryan Sanskrit term for the people, cultures, and products of the Indian subcontinent or South Asia and, increasingly, for their diaspora. Desi nations include Bangladesh, India, Maldives, Pakistan, Sri Lanka, Bhutan, and Nepal."
The Desi-Domain is meant for the Indian community, in and outside of India, and the Indian culture.
A study by Searchmetrics has shown the connection between better ranking and the new top level domains for the Berlin domains. Websites with Berlin domains often rank better in Google than regional websites with de-domains and com-domains. The result of the Searchmetrics study can be summarized as follows:
".Berlin domains rank better in 42% of local search queries."
The study by Total Websites in Houston shows that the results of Searchmetrics can be generalized to all new top level domains, including the Desi-Domains: It found that Google uses the domain endings of the new top level domains as a key element for the evaluation of Domain takes. Bottom line:
"It is clear that the new top level domains will improve search engine rankings."
Hans-Peter Oswald
https://www.domainregistry.de/...