Secura sells to resellers, but also to private customers, who visit Secura's website at http://www.domainregistry.de (German) or http://www.com-domain.com (English). Basic information is also available in other languages - from Hungarian to Chinese. Secura gives support in many different languages: English, Spanish, Portuguese, Italian, German, Dutch, Swedish, Hungarian, Russian, Polish, Serbian, Croatian, Ukrainian, Finnish and Belorussian. Customers can easily pay by credit card but other payment methods are available. Secura publishes a Domains Blog in order to inform users about new developments in the domain business (http://www.20six.de/secura).
.Coop is part of Secura’s business plan. But it is not just business. CEO Hans-Peter Oswald explains that "We are committed to the democratic idea of cooperatives. Customers understand very well if you just do something for profit or if there exist at the company's profile also an idea beyond profit like a commitment to the community."
Secura has standard prices for .coop domains for all customers, but offers .coop registrants from South America, Africa, and Asia free web hosting if they register or transfer their .coop domain to Secura.
One of the primary reasons that Secura thinks that .coop domains are a great deal for their cooperative customers is the value it provides with Search Engine rankings. Many people are searching for a generic term in the Internet rather than for your company's name. Search engines like Google rank your listing higher if a keyword from a search is in your domain name. You can get these names with .coop when they are not available in .com or other legacy domains.
Listen to what the Internet "gurus" have to say about what names to buy. "As we've frequently reported in our book and Newsletter, placing keywords right in your domain name can give your site a major boost on search engines. We've also reported that some engines are no longer accepting sub-directory pages. This is one of the reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to their sites." says Stephen Mahaney, author of The Unfair Advantage Book on Winning the Search Engine Wars. Michael Campbell points out, in Nothing But 'Net, "The reason we want keywords in the domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them." Declan Dunn, author of Winning the Affiliate Game, sent out a memo to his affiliates advising "To get on top of the search engines, one of the critical keys is a good domain name LOADED with keywords." Declan goes on to say "This news is spreading among WebMasters, SearchEngine Meisters, Internet marketers, and big corporations. Don't wait.”
Secura staff encourages cooperatives and cooperative organizations to think about the name they choose to make sure they maximize their positioning on Search Engine result lists. If you want their help in picking the right .coop name or simply want to get your .coop domain, contact Secura atsecura@domainregistry.de with any questions or visit the websites in many languages through www.domainregistry.de.
Martin Mueller
http://www.domainregistry.de/...