The success of the App-Domains with over 650,000 registrations is still understandable. Companies that develop apps for their customers count in the millions.
But the fact that the Dev-Domain is also successful with over 302,000 registrations surprised even domain experts.
The Dev-Domains are open domains: The Dev-Domain is meant for developers.
Developments have now their own more secure home on the web: the Dev-Domain, the most relevant TLD for website, games and software developers.
The relationship between a better ranking in search engines and new top-level domains has already been proven in a study of Searchmetrics for Berlin-Domains. Websites with .berlin domains often rank better with regional searches in Google than sites with .de domains and .com domains.
»In 42% of searches, .berlin domains rank better locally.«
Another study by Total Websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new TLDs, including e.g. new Dev-Domains and App-Domains. Total Websites notes that Google sees the domain extensions of new TLDs as an important criterion for the evaluation of a domain and, therefore, concludes that:
»It's clear that the new top-level domains improve the ranking in search engines.«
The App-Domains and Software-Domains are alternative choices for websites concerning software.
Hans-Peter Oswald
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