ON Semiconductor has seen an increasing proportion of its revenue coming in via distribution channels – contributing more than half of the company’s sales since 2015 and now reaching approximately 60 percent of revenue. The company has an extensive portfolio of energy-efficient power management ICs, along with a wide range of sensors and analogue, discrete, logic and connectivity devices, in addition to SoC (System-on-Chip) and other custom devices.
Again this year for the EMEA region, Avnet Silica led in key distribution channel processes and metrics, and grew overall market share for ON Semiconductor products. Key milestones achieved included: sales growth of 34 percent; the shipment of 2.5 billion components to more than 3700 customers; more than 200 new design wins, boosting results for the distributor’s demand-creation programme by more than 40 percent; and lastly, an increase of 74 percent in customer registrations, paving the way for a strong performance in 2019.
“To win this award three times in row from a leading silicon vendor such as ON Semiconductor is a clear demonstration of our abilities to meet the demands for new designs, from new customers, and in new markets and applications,” said Mario Orlandi, President at Avnet Silica. “We are very proud of this achievement, and we are looking forward to another successful year, developing and evolving our joint sales programmes and creating opportunities for their advanced technologies.”
“Avnet Silica has continued year after year to reach new heights and exceed our expectations across key areas,” said Jeff Thomson, Vice President of Global Channel Sales for ON Semiconductor. “This third consecutive award is recognition that they have been an outstanding channel partner that has not only consistently worked on their relationship with us, but also continues to create innovative possibilities for our products, as well as maximizing the sales potential with existing designs and customers.”
About Avnet
From idea to design and from prototype to production, Avnet supports customers at each stage of a product’s lifecycle. A comprehensive portfolio of design and supply chain services makes Avnet the go-to guide for innovators who set the pace for technological change. For nearly a century, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Learn more about Avnet at: www.avnet.com.