Silica, an Avnet, Inc. (NYSE:AVT) company, has appointed Martin Bielesch as General Manager EMEA for its Lighting and New Market business. In his position he will join the SILICA Executive Management, reporting directly into Miguel Fernandez, President of SILICA.
Martin, a 18-year industry veteran, has a successful track record of various distribution management roles. He joins Silica from Future Electronics Ltd where he most recently held the position of VP Deputy Managing Director EMEA, in which he was instrumental in establishing the Future Lighting Solutions business in Europe.
"Silica has been very successful at establishing itself as the 'Engineers of Distribution', taking our broad design-in support strategy across Europe. The time is now right for us to replicate that success in the Lighting and RFID markets, segments we have grown solidly over the last few years", commented Miguel Fernandez, President at Silica. "With his experience, leadership talents and management skills Martin is a great addition to our team. I am certain he will quickly develop and implement EMEA wide strategies that will help us to strengthen our position and expand our support to customers across Europe."
Martin holds a degree in Electronics Engineering from the Technical University in Munich and will be based in the Silica offices in Poing/Munich.
Martin, a 18-year industry veteran, has a successful track record of various distribution management roles. He joins Silica from Future Electronics Ltd where he most recently held the position of VP Deputy Managing Director EMEA, in which he was instrumental in establishing the Future Lighting Solutions business in Europe.
"Silica has been very successful at establishing itself as the 'Engineers of Distribution', taking our broad design-in support strategy across Europe. The time is now right for us to replicate that success in the Lighting and RFID markets, segments we have grown solidly over the last few years", commented Miguel Fernandez, President at Silica. "With his experience, leadership talents and management skills Martin is a great addition to our team. I am certain he will quickly develop and implement EMEA wide strategies that will help us to strengthen our position and expand our support to customers across Europe."
Martin holds a degree in Electronics Engineering from the Technical University in Munich and will be based in the Silica offices in Poing/Munich.
