“For a while we have wished for a new brand that reflects the value we add to our clients’ organisations, service and products, and the value we attach to their highest possible satisfaction all the way through the process, from one end to the other”, states Lars Karsten. “The desire for a new brand capable of doing so grew increasingly. While a group of colleagues will remain P3, 4,300 of us are now realising our desire.”
In re-branding and uniting more than 20 specialised companies under one global brand, umlaut is also responding to their clients’ wish for more cross-industry collaboration and a stronger interconnection of processes and products. Karsten is also confident the company has found a mark worthy of its positioning and performance, and that it will serve them well in realising their vision of a company of more togetherness, collaboration and growth.