The German insurance company „Stuttgarter Lebensversicherung a. G.“, Stuttgart, completely reworked its internet presence. The advertising agency WDS realized the relaunch in design and programming. So far customers and business partners had been addressed similar. Now the insurer presents a differentiated scope of information.
"We focused on individual target groups, contemporary design and compact information processed," explains Ina Teichmann, leader corporate communication at Stuttgarter. "In addition, we attached importance to a high usability and useful services."
„Of course we carry on taking account of our free brokers on our new website”, says Ina Teichmann. “We provide our business partners with additional features, like the online version of our magazine ‘SMS’ and the rating engine or an extensive podcast service. With a part of these podcasts, the Stuttgarter proves that even insurance companies ca take a joke. The cabaret artist Christoph Sonntag puts subjects like retirement provisions or the “Riester” pension in a humorous-swabian way in a nutshell.
Another project, the Stuttgarter commissioned WDS with, is the realization of the Stuttgarter extranet. With this medium, the Stuttgarter provides its business partners with a powerful and everay day marketing and sales tool.
"We focused on individual target groups, contemporary design and compact information processed," explains Ina Teichmann, leader corporate communication at Stuttgarter. "In addition, we attached importance to a high usability and useful services."
„Of course we carry on taking account of our free brokers on our new website”, says Ina Teichmann. “We provide our business partners with additional features, like the online version of our magazine ‘SMS’ and the rating engine or an extensive podcast service. With a part of these podcasts, the Stuttgarter proves that even insurance companies ca take a joke. The cabaret artist Christoph Sonntag puts subjects like retirement provisions or the “Riester” pension in a humorous-swabian way in a nutshell.
Another project, the Stuttgarter commissioned WDS with, is the realization of the Stuttgarter extranet. With this medium, the Stuttgarter provides its business partners with a powerful and everay day marketing and sales tool.
