The maturing online retail market of the UK is predicted to lose a small percentage of total global online retail sales as the online shopping takes off in other world regions, yet those other areas have a long way to go to match the levels attained this market: online retail is above 10% of total retail sales, and over three quarters of the adult population already shops online in the UK, according to sources cited in the yStats.com report.
One of the reasons for this world leadership in the UK is the use of multiple channels for online shopping. Shopping from mobile devices is predicted by some sources cited in the yStats.com report to provide over half of all online retail sales by 2020. The click and collect practice is also growing at a faster rate than overall online shopping, providing a challenge to pure online leader Amazon.